In this blog Amber is going to talk more about the do’s and don’ts of your wall posting on Facebook. Amber will simplify wall posting for RE/MAX real estate agents. There are really only two types of Facebook Posts you should ever do on your wall.
Entertainment Works On Facebook The first type is a post that is entertaining people. Now why do you want to entertain people? Well, it keeps you top of mind, makes people like you, and quite frankly Entertainment is what Facebook’s all about. People are on Facebook for entertainment and fun and socializing so entertaining types of wall posts work. Your Facebook posts should be entertaining people with great ideas, beautiful homes, things to aspire to have, like a design ideas for kitchens or their home. Entertaining (and getting LIKES) is absolutely one of your objectives when you’re posting. And what you’ll find is that entertaining posts will get 30 to 50 times more engagement — and by engagement, Amber mean likes, comments, and shares — then non-entertaining types of posts. Now, what do Amber mean by non-entertaining Facebook posts? This is a great segue to what NOT to post. Unfortunately, this next thing is something that over 90% of Realtors are doing completely wrong day in and day out.
Why Informational Posts Flop Why should YOU not post informational content. Look at informational types of posts, I’m simply going to do a quick random search on Facebook. I’m sure I’ll find a Facebook page for a random realtor, and I guarantee you there doing mostly informational posts incorrectly. Posts like — 8 things your appliances are trying to tell you. When you see these post notice how little people like and comment for this kind of post! Posts like -- 15 reasons to buy a house in the next 5 months. Zero likes comments, shares, and engagements are common for these posts – just look for yourself! When you look you will start to see a pattern, a bad pattern – low to no engagement?
Why do informational Facebook posts flop? Informational posts go counter-intuitive to why people are on Facebook. Most people will agree why we are all on Facebook? for entertainment fun and socializing; they are NOT on Facebook for information! If somebody wants to know facts or figures or information or real estate news or statistics or something factual in nature, they go right to Google, they type exactly what you’re looking for, and they get the answer in 3 seconds. Do you randomly run around on Facebook looking to absorb and learn more information? Probably not! Most people go to Facebook after work to decompress, relax, and have fun, be entertained, play games, and socialize. Staying top of mind requires getting engagement. Viral marketing works by either offering entertainment or inspiration. Simply put, say No to informational Facebook posts, and say YES on entertaining posts - photos of houses, design ideas, and landscapes — all things associated with beautiful homes are winning post!
You Must Lead Generate on Facebook Too Now, we said entertaining people is one thing to do we said informing people is one thing not to do. There is one other type of post that you should be doing and that post is a lead generating post. Kunversion offers a lot in this area. Things like “See your home value instantly 2 easy steps” That link is going to take people to a page where they can sign up to get up there home value (a free home evaluation). That is a lead generating post. You absolutely want to do that because your whole objective on Facebook is to get leads and to grow your business. So absolutely lead generating post are fine to do and you should do them along with your entertainment post type. I hope that simplifies for you the two types of post you should do and the type of posts you should not do.
If you just need a little help or a lot of help I am here for you. RE/MAX Gets a serious discount of $35 an hour. If free to text, call, or email me. Texting is the best way to connect with me at 602-793-0701 – Ask Amber Today!
Author:Tiffany Hooper Phone: 480-395-9991 Dated: October 4th 2016 Views: 406 About Tiffany: ...
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The partners of Re/Max Preferred Choice specialize in both the purchase and sale of residential and commercial real estate, as well as providing property management services. We have been in business since 1996 and have a long history of providing exceptional customer service to our agents.