In November 2007 Facebook started “Pages” for business and groups. This gave organizations the option to have a facebook profile to serve their clients aka fans! Through this “page” companies could post promotions, receive reviews, and stay in touch with the needs and wishes of their consumers. Customer Service based companies thrived on this insight and those that seized this new platform grew faster and better than their competition .Social Media Marketing is a topic that has left Realtors across the nation sleepless and overwhelmed.
The biggest question Realtors ask: Should I have a business page or will my personal page cut it?
Answer: It depends on your business plan
Having a Facebook Page for your Business has many pros and it also has it downfalls. Here are just a few of the top benefits and setbacks of having a Business page or relying on your Personal Profile
Separation of Work and Family As a Realtor your hours of operation are dependent on your clients schedule and availability. Many times the scheduling conflicts with your personal life. Presidential Nominee Secretary Hillary Clinton said, “Don’t confuse having a career with having a life.” There is so much more to life than your work and separation of the two on facebook is one of the Top 10 ways to bring balance to your life.
Business Page Expectations: Promote It is expected to promote your business on a business page. It would be considered bad marketing if you didn’t us your page for it’s intended use.
Personal Page Expectation: Blend Promotions Using a personal profile for marketing it is key to bring balance to your posts. Friends will quickly unfollow you if they find that you are constantly promoting a business that they have no interest in. Blending in business promotions and personal posts is required to keep your followers interests without burning them out.
Family-Man, Real Human Being The perception of your clients and potential consumers have of you will make or break your business relationship. It only takes 7 seconds to make an impression that lasts and unfortunately facebook could be the platform for that first impression. Clients want to work with people who remind them of themselves and when they find pics of your last family vacation or a hideous pic a friend tagged you in you come across as a human being not a “salesman”.
Likes vs. Friends Business Pages have Likes, Personal Profiles have Friends. Growing your friends list can be as simple as “adding” friends. Likes have to be given! You can ask, but it is the willingness of your friend or viewer to “like” your page.
Double Trouble Management Managing a Personal profile takes time. Facebook users spend approximately 1 hour each day scrolling, posting, replying to comments, and engaging other Facebook users. Managing more than one page can double your time spent on Facebook. Is that time you are willing to take?
To find out what approach will work the best for you consult your Business Plan. As yourself the following questions:
Do I have time to manage multiple pages? How do I want my public to perceive me? How much time can I put in to Facebook Marketing? Do I have content to put on my profile consistently? What can I do to hold myself accountable?
Many agents in our office have found the steady niche in facebook. Justin Schlegel, Broker, has chosen to operate through his personal page, “25-30% of my business is derived from Facebook and it costs me nothing. I keep a consistent balance of 60% personal and 40% business. There is no hard selling, I can give praise and receive it without it coming across as cocky. Be Active, Consistent, and Engage, it’s that Easy.”
Sergio DeSoto, Marketing Leader DeSoto LLC, highly recommends having a business page, “Establish a Brand! A business page is more than business it is all about you. Keep a balance of 80% business and 20% personal. This allows you to establish yourself as the expert in your field and still maintain a Real vibe. Having the separation allows you to be professional when you need to be.”
Whether you are balancing one page or multiple the cornerstone of a proper facebook marketing strategy is consistency and engagement. Keep watching the blog this week as we share some ideas to keep your content schedule filled without taking too much time and the simple things you can do in 10 minutes each day to engage and grow your following.
Author:Tiffany Hooper Phone: 480-395-9991 Dated: October 2nd 2016 Views: 472 About Tiffany: ...
The partners of Re/Max Preferred Choice specialize in both the purchase and sale of residential and commercial real estate, as well as providing property management services. We have been in business since 1996 and have a long history of providing exceptional customer service to our agents.
One of the first decisions that must be made in the home buying p
"Justin Schlegel is the absolute best Realtor® you could ever work with. We wanted a retirement home in Arizona, but had no idea where. Justin showed us multiple locations from Phoenix suburbs to Tucson. When we decided to build a new home, Justin was exceptionally helpful throughout the process. We lived in Nebraska, so Justin went to home inspections and even picked out our granite slabs, on our behalf. Justin sent us pictures of the home in various stages of the building process too. Justin met us at our walk-thru and attended our closing with us. We can't say enough good things about how Justin made this whole process so enjoyable for us. He was there for us every step of the way. Every phone call, email, text and phone call was responded to very timely and professionally. We will forever be grateful to Justin for helping us select what we think is the perfect retirement home for us.
Rex & Cathy in Queen Creek, on behalf of Justin Schlegel